Friday, January 21, 2011

More News on the Calypso St. Barth and Target Designer Collaboration


As a follow-up to my post earlier this month about the designer collaboration between Target and Calypso St. Barth (click here to read it), I wanted to let you know about an article over at Racked NY, that says the collaboration looks promising and could be the potential cure for *Collab Fatigue Disorder*.

"We have to admit that we weren't sure what to expect from the upcoming Calypso St. Barth and Target collaboration, but after dropping by the preview this morning, we're pretty impressed. First off, yes, à a la Liberty, this is a full-on "lifestyle" line (minus men's and tie-dyed bicycles) that features pretty much everything from women's and baby clothes to makeup pouches to metallic Moroccan poufs to beach-ready footwear.

Second, the wallet-friendly pricing ranges mostly from $1.99 to $59.99. So, if you outfitted your entire life in Liberty prints last spring, this could be an optimum time to cycle out the florals for some bright and tropical tie-dyes and ethnic print patterns. Think Talitha Getty gallivanting around Marrakesh, but at a mass market price point.

Let's start with the womenswear. Calypso is known for its premium fabrics and soft, flowing silhouettes, so everyone is wondering how the looks and quality will translate into the Target line. We fondled and groped all the pieces (in summer whites, bold pinks and reds, and delicious shades of blue), plus carefully inspected all the intricate beading and sequins, colorful embroidery, grosgrain-piping and crocheted lace. And, folks, it all looked and felt really good. Most of the pieces (like the white harem pants, wrap dresses, peasant tops, and beachy shorts) are made out of soft cotton voile.

Also, we spoke with the Calpyso creative director herself and she confirmed that a few pieces are made of real silk and pure linen. We're betting that the navy blue tie-dyed tunic with creamy crochet paneling—priced at just $36—will sell out in a snap (we saw it on a model and it looks much more expensive than it is), plus all the editors were eying a melon-hued tie-dyed maxi dress ($49.99) with a rope belt. The womenswear ranges from $19.99 to $49.99, with the exception of plus-size dresses (available online), which can run up to $79.99.

We should also make a quick mention of the baby girl and girl pieces, which are priced between $4.99 and $19.99. The sheer adorableness of the items (pink tie-dye ruffle one-piece bathing suits and elephant print rompers) will melt the hardest of hearts and if that doesn't, the prices will.

The tie-dye and elephant print motif is carried over to the home collection and pricing runs from $3.50 for bright, resort-feel acrylic plates to $59.99 for gold and silver Moroccan-style poufs (not real leather, but they feel like it and they're probably much easier to clean). There were also candles, hammered metal-ish votives, and irresistible ceramic elephant tea pots in rose-pink or cerulean blue.

Accessories run the gamut, too. The jewelry and hair accessories run from $12.99 to $49.99 and we have to say that the hammered gold-ish necklace with rose beaded chain and tassle looked and felt pretty substantial for under $50. There is also a line of beach totes and make-up pouch accessories in tie-dye and woven canvas starting at $9.99. Did we mention the bright and resort hued flip flops ($12.99) and canvas wedge espadrilles ($29.99)? Plus the über-soft sleepwear and intimates with lovely crocheted detail double nicely as outside apparel, too.

There is no word on any sort of New York pop-up, but with the East Harlem Target now open, there most likely won't be one this time. The Calypso line launches on May 1st and runs through June 11th, so we're marking our calendar. Photos were forbidden at the preview, but full look books will be available soon, so stay tuned."

Thursday, January 20, 2011, by Fawnia Soo Hoo

What do you think about this latest news regarding the collaboration? Are you even more excited to see the designs hit Target stores now? Please do share! :)

Here are some of my current favorites from the Calypso St. Barth website: 

Ikat Caftan Dress

16 comments:

  1. This sounds very promising, FFM. I am excited about this collaboration. I don't spend a lot of money on casual pieces since I spend so little time in them, so the Calypso website is usually out of reach for me. The Target pieces will be perfect. When does this come out?

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  2. Desert Flower: This article is making me very excited for the collaboration, too! It is scheduled to debut May 1st...I can't wait! :)

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  3. thanks, ffm. i can't wait! now if i only had somewhere warm to go...

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  4. Good morning! wow...I have yet to buy anything out of one of Target's collab lines...but have been following every one. I'm in LA and they seem to sell out pretty quickly. This one looks fab!!!

    Since I launched my blog a couple months ago I haven't had a chance to seriously peruse all the bloggers with similar interests and fashion sense. I am officially a follower! Thanks for the great post!!!!!

    www.dtdiaries.blogspot.com

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  5. I wasn't familiar with CSB until you introduced it to me. Now I'm really liking their pretty beachy feeling, flowing tops and dresses. Perfect warm weather wear for around here. Oh, and for some reason one of your old outfit thumbnails from 6/6/09 popped up with I read this post and totally inspired my outfit today - the classic black 3/4 button up with distressed boyfriend jeans & metallic accessories. Classic casual - just what I'm feeling like today.

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  6. May 1st is circled on my calendar so that I don't miss out on first pick of these items. Very excited!

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  7. Lizzy T: You're welcome! Just make a trip to Florida and you'll have plenty of warmth. :)

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  8. Downtown Diaries: Hello and welcome! I'm glad you're here! :) As for the Target collaborations, I have found that it's best to order as soon as they go live online if you can. Then you don't have worry about any crowds at the store or your size selling out. I will definitely be ordering online when this collaboration makes it to the Target website. :)

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  9. Hi Janna! I just know that you have looked fabulous in your outfit all day today! I hope you were able to take a pic to post on your next What I Wore Wednesday edition. :)

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  10. ginastorm: I have it marked on my calendar, too...can't wait! :)

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  11. I'm so glad they're making clothing for little girls too!

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  12. I can only describe this collaboration as lovely. Why does May have be so far away:)

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  13. I am so excited. I was in Calypso on Worth the other day. Ironically, there used to be an adorable shoe store next door and the the woman collaborated with Target. I think they did a trial run with the shoes or maybe didn't even get that far, but I love those Worth meets affordable stories! I, like MagPie, love that there will be a kids line!

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  14. I love the Target collaborations. Thanks for keeping me updated as I don't shop Target regularly unless something specific is there is want or need:) Fun to follow them all even if I don't buy.

    I bought many items in the Liberty line. Not a fan of tie dye so will likely just be looking at this line. I don't want to phase out my florals:)

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