Monday, September 30, 2019

Boden - Behind the Seams...Tweed with a Twist

Let's talk Tweed. I personally love it. How about you?
J.Crew used to offer really excellent quality classic tweed jackets and coats, of which I still have a few. Unfortunately, it seems those days are gone, and while we hope for their return, we at least have another great option to shop for classics with a twist...including tweed, and that is at Boden.
There is a really interesting feature on their website right now called 'Behind the Seams', which shares the history and inspiration behind Johnnie Boden's 'Tweed with a Twist'.

From the Boden website...

"Tweed-obsessive Johnnie Boden had a brainwave. ‘I’ll buy a tweed archive,’ he thought. ‘It will inspire all of our designs. I’LL DRESS THE WHOLE WORLD AND ITS DOG IN TWEED!’ He got (nearly) all of his wishes when he purchased a huge archive of fabric from the historic Hunters of Brora™ – whose fans include royalty (well, if it’s good enough for HRH…).
The archive now serves as inspiration for every piece of tweed clothing we make.
This is a story of British heritage, London-based designers and historic fabric mills.

The archive is our starting point. We might be leafing through, find a swatch of tweed and think, “that would look great in bright pink” or “let’s take the blue from this one and put it into an amazing check,”’ says Helen Webb-Carter, our fabric-sourcing expert. Her team, alongside our talented in-house designers, figure out which styles would look best in which tweeds.

They work with British mills, including Abraham Moon & Sons (one of the last remaining woollen mills in the country that manage the entire process from raw material to finished product), to give our archive tweeds that famous Boden twist. We’re proud of our British heritage, so working with British suppliers like Moon’s makes us warmer and fuzzier than the wool in our clothes."

"Helen and her team then head to the land of tea and tweed (AKA Yorkshire) to visit the mill, armed with their chosen tweeds and designs in an array of joy-inducing colours
(our favourites being sunshine yellow and post-box red).
This is where the fabric goes from average Joe to above-average Johnnie and really comes to life."

Tweed: not just for librarians and undercover superheroes

"We focus on unexpected trims, modern shapes, and always design cuts that
fit and flatter like no other,’ Helen says. This meticulous attention to detail is why we love Helen –
she’s a perfectionist, like us.

‘There’s a real artisanal element to tweed,’ she says. ‘It’s built to last, to be a wardrobe staple that’s worn for years and years then handed down.’
If only Boden tweed could talk…"

Tradition with a twist – our tweed is one-of-a-kind

"By blending British heritage and modern details, we end up with designs that you won’t see anywhere else. They’re totally unique which means that when you buy Boden tweed, you’re buying a little part of our history."

Love, love, love this Boden history lesson! So interesting to find out the details and thought processes behind their fabulous 'Tweed with a Twist'.

Take a peek at the Boden tweed I'm loving...

Btw, there is also a video to watch that gives a visual and even more insight 'Behind the Seams'.
Check it out here. 😊

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